Today’s consumers are taking charge of their shopping experience – using their preferred devices and channels to become informed and empowered before they even engage with retailers. For example, shoppers have easy access to peer reviews and can both solicit and share opinions and experiences via web and social throughout the shopping experience. And they expect a unique, personalized and seamless experience while keeping their identity and data secure. This leads to a much more complex relationship between retailer and consumer as consumers expect each point of engagement with a retailer to be connected and consistent.
The challenge for retailers becomes staying relevant and compelling to their increasingly connected audience today while also reaching new audiences.
To survive and thrive, retailers need to adapt and put the customer at the heart of their shifting businesses – whether shopping through traditional brick and mortar stores, or catalogs, call centers, and online. Retailers can no longer treat different channels as separate businesses with separate systems and managed by separate teams, which can result in lack of visibility across channels and an inability to follow and track customers as they move across different channels. A single, integrated strategy for driving compelling customer experiences while controlling costs has now become the standard. But realizing this requires strategic focus across multiple areas of the business.
Thriving in this new retail reality means retailers need to be more connected, more empowered, and more proactive than ever before. In a word, they need to be dynamic in order to:
- Engage Customers: Globally reach connected customers how, when, and where they shop.
- Ready employees: Increase employee productivity and effectiveness and help their most valuable asset—people—to provide the best possible customer service experience.
- Expand rapidly: Anticipate trends and capitalize on opportunities through a 360-degree view of the business. And all this while protecting customer data at every interaction point.
Microsoft Dynamics NAV and Dynamics 365 for Retail
Microsoft Dynamics NAV for Retail is a modern, unified retail solution that reduces complexity for retailers, allowing them to focus on connecting with customers and empowering their employees across all channels. It empowers organizations to deliver a complete shopping experience—personal, seamless, and differentiated—by helping them with a single view of the business.
Microsoft Dynamics NAV for Retail provides customer engagement capabilities that include store operations, channel management, order management, marketing and care, and business intelligence and also more back office capabilities like procurement and financialsin an end-to-end solution delivering full visibility across the entire business operation while empowering users. These capabilities can be implemented as a comprehensive end-to-end solution or as individual business functions to complement existing technologies—allowing retailers to select the option that makes the most sense for them.
